Sunday, February 01, 2009

Victory box office performance (Hindi movie starring Harman Baweja and Amrita Rao)


Victory, unlike Harman Baewja’s debut movie Love Story 2050 is not going gung ho with its marketing and promotion. Off the field buzz is almost nil, Harman and Amrita Rao’s proximity story either not calculatively promoted or media just was not interested in it (chances are less though). Harman and Priyanka on and off relationship however takes gets some mileage. On the other way, some cricket related news, however, appear in print and TV channels, for example, which cricketer is the most funny or friendly, how Bret Lee or Harbhajan behaved on set etc. On totality, the buzz was damp.

Victory the movie as anticipated did not get a thumb up opening, The reports were not much encouraging. The first morning show on Friday got a capacity of only 10-15%. What it means, the youngsters and college goers have not yet become so called fans of Harman. However, as the day progressed, the movie managed to get better footfalls but it never crossed 20%. The reports are not positive at the multiplexes and big cities. In the central part of India the movie is almost a washout.

The content of the movie should appeal to cine goers, if not big cities and multiplexes, Victory should do well in interiors and smaller cities of India due to positive word of mouth.

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